CAMPAIGNING FOR CHANGE

One of our key campaigns has focused on the barriers faced by parents and caregivers who want to take young children to live football. 
 
Our Under-5s campaign began after hearing from families who found that taking young children to matches could be unnecessarily difficult, expensive and, in some cases, impossible. 
 
We believe having a young child shouldn't mean having to choose between being a football supporter and being a parent.

We've spoken to supporters, gathered evidence and taken our campaign beyond Fulham, including raising the issue with football's governing bodies and decision-makers.

Read more about our Under-5s campaign 

Sexist chanting has become normalised in parts of football, but we don't believe it should ever be accepted as simply "part of the game".

Women should be able to attend football without being subjected to chants that demean, sexualise or threaten them.

We have raised concerns about sexist chanting and the impact it has on women supporters, while pushing for clubs and football authorities to take the issue seriously.

Our aim isn't to tell people they can't have passion or ban football banter. It's about drawing a clear line between supporting your team and behaviour that makes other people feel unwelcome or unsafe.

A huge part of our campaigning is simply making sure that women's voices are heard.

We've conducted surveys and gathered the views and experiences of supporters on issues including the atmosphere at Craven Cottage, merchandise, ticketing and the experience of attending football as a woman.

Our surveys give supporters a way to have their voices heard and provide evidence that can be taken to the people who have the power to make changes.

We don't believe consultation should be a tick-box exercise. If clubs want to understand the experiences of women supporters, they need to listen to women supporters.

Football has an important role to play in challenging violence against women and girls (VAWG).
We have worked with organisations including White Ribbon UK to raise awareness, encourage conversations around male allyship and challenge the attitudes and behaviours that contribute to violence against women.

We believe football can be part of the solution. Millions of people engage with the game every week, giving football a unique opportunity to reach people and start conversations that extend far beyond the stadium.

Our work includes education, awareness-raising and encouraging men to become active allies in creating safer environments for women and girls.

Football clubs are at the heart of their communities, and we believe supporters can be too. The Lillies regularly support foodbank initiatives, recognising that many people are facing financial pressures and struggling to afford essentials.

We've organised and supported collections around matches and encouraged supporters to donate items and money to help those who need it most.

Our support isn't limited to our own local community. When we travel, we believe it's important to remember the communities we're visiting too. This included donations to the Manchester City Foodbank, demonstrating that football rivalry should never get in the way of supporting people who need help. 

We regularly engage with Fulham FC, the Football Supporters' Association, the Premier League, The FA and other organisations, raising issues that matter to our members and the wider football community.

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We've contributed to discussions around supporter safety, equality, inclusion, ticketing and the treatment of women in football.

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We know that change doesn't happen overnight. Sometimes it means asking difficult questions. Sometimes it means challenging decisions. Sometimes it means continuing to raise an issue long after the initial conversation has ended.

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But we believe that supporters have a powerful voice — and that voice should be heard.